From Idea to Impact: Launching Your Dream Niche Service
From Idea to Impact: Launching Your Dream Niche Service
1 hour
The instructors
Overview
Are you a healthcare professional considering expanding your service streams or starting a niche practice? If so, why not learn from those who have already navigated the challenges and rewards of starting a niche service? Join Olivia Turgeon, a pelvic floor therapist from Victoria, BC, and Kregg Ochitwa, a vestibular physical therapist from Saskatoon, SK, for an insightful webinar designed to help you successfully launch and sustain the niche practice or service stream you have been thinking of.
Why Niche? The Benefits of a Niche Practice
Starting a niche service or clinic offers numerous professional and personal benefits, including:
- Diversifying Your Caseload: Expanding into a specialized service allows for a varied and balanced workload.
- Exploring an Area of Interest: Focus on a field that genuinely excites you and aligns with your expertise.
- Setting Yourself Apart: Stand out in your profession by becoming the go-to expert in your niche.
- Filling a Demand: Address an unmet need in your community and become an essential resource.
- Satisfaction & Impact: Experience the fulfillment of working in an area you are passionate about while making a meaningful difference in patients’ lives.
What You’ll Learn
Through our combined experiences in launching and maintaining niche services in pelvic health and vestibular therapy, we’ll cover essential insights, including:
- Why start a niche service?
- Key ingredients to successfully launch and sustain your niche practice.
- Common barriers and challenges.
- Pivots and adaptations we made along the way.
- Effective marketing strategies for niche services.
- Lessons learned, including our mistakes, surprises, and success stories.
- Is the risk worth the reward?
Learning Objectives
By the end of this webinar, you will:
- Understand the key factors that contribute to a successful niche practice.
- Identify potential challenges and learn strategies to navigate them.
- Develop a plan for launching or refining a niche service in your practice.
This webinar is designed for physical therapists, allied health professionals, and clinic owners looking to specialize, expand their service streams, and create a lasting impact in their communities. Whether you’re in the early stages of considering a niche or looking to refine an existing specialty, this webinar will provide invaluable insights to help you move forward with confidence.
Don’t miss this opportunity to gain practical knowledge from professionals who have been there—register today!
Webinar Details
The registration fees are as follows:
- Regular registration: $50
- Early-bird registration: $35 (ends March 28, 2025)
- Embodia member registration (after early-bird ends): $40
What's included:
- Join Kregg Ochitwa and Olivia Turgeon for a 60 minute live presentation, including a Q&A session
- Get access to the recording for free
- Certificate of completion
- Downloadable resource: 'From Idea to Impact: Action Plan'
The instructors
DPT, BComm, BA
Olivia Turgeon completed her Doctor of Physiotherapy degree in 2019 and has since worked in both Australia and Canada. Drawing from both healthcare systems, she integrates diverse knowledge and specialized training to provide expert, evidence-based pelvic health services. She specializes in women’s pelvic health, pelvic pain conditions, birth preparation and pre and postnatal care. In 2024, Olivia accomplished her dream of opening a pelvic health-focused physiotherapy and wellness clinic. Her vision was to create a space dedicated to pelvic health while embracing a multidisciplinary approach. Since opening the clinic in October 2024, her team has expanded to include five pelvic health physiotherapists, a chiropractor, an osteopath, two acupuncturists, a registered massage therapist, an athletic therapist, a kinesiologist, a naturopathic doctor, and multiple yoga and Pilates instructors.
Olivia is passionate about fostering a strong sense of community, bringing people together through education, connection, and shared experiences to receive evidence-based patient centered care. Her clinic is designed to be more than just a treatment space—it’s a place for individuals to feel supported and empowered throughout their personal healthcare journey.
BScPT, CWCE, CredMDT
Kregg has been a registered physical therapist since 1995. Over the years his caseload has shifted from solely orthopedic to a mix of orthopedic and vestibular. With this background he has also established a reputation for treating concussion, having treated athletes in the NFL, CFL, college ranks, WHL, high school athletes, and the weekend warrior.
In 1998, he took his first course in the field of vestibular rehabilitation. In 2008, he completed all of the requirements of the Vestibular Rehabilitation: a competency based course at Emory University, Atlanta Georgia. Since then he has continued to take ongoing courses throughout North America in regards to orthopedics, traumatic brain injury, and vestibular therapy. He has also been asked to teach weekend courses and present at various conferences throughout North America and Europe.
In 2010, Kregg opened North 49 Physical Therapy in his hometown of Saskatoon, Saskatchewan. The clinic has since grown from a staff of one to seven physical therapists, where over half of the caseload consists of patients with dizziness and/or balance issues.